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Consultants urge early outreach, video tours and a separate PAC for advocacy
Summary
Assist Education recommended videos showing facility conditions, a bond calculator on a ballot site, targeted outreach to seniors/nonparents and forming a community PAC early so advocacy can begin before ballots are mailed.
Kyle told the board outreach should begin well before a resolution is approved and suggested making short, building‑level videos showing current facility conditions to educate voters. He recommended adding a bond calculator to a public bond site so community members can see their monthly and annual costs using their tax statements.
On campaign rules, Kyle said the district may "educate" but cannot use district resources to "advocate" once a bond measure is on the ballot; outside community PACs may advocate. He advised forming a community PAC early to organize fundraising and signs rather than waiting until ballots are already out.
