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Consultant lays out housing needs assessment and local outreach plan
Summary
The committee reviewed a proposed housing needs assessment by consultant Donna, who recommended in-person employer interviews, two public meetings, and locally sourced data rather than sole reliance on aggregator services like AirDNA.
Donna, the consultant engaged to support the housing work, presented a scope for a housing needs assessment designed to capture unit needs and price points and to support future grant applications. She told the committee she plans to do employer interviews and local outreach and prefers in-person conversations: "I've done a lot of online surveys... for this... I want to have in person conversations." Donna said she will include trend analysis on short-term rentals and asked committee members to supply local employer and housing data to improve the analysis.
Committee members cautioned against relying exclusively on third-party aggregator AirDNA for occupancy and revenue figures; one member said AirDNA is highly inaccurate and should be used only for trend direction, not as a primary source. Members suggested interview targets including larger employers and midsize employers that subsidize employee housing, and discussed incentives and outreach tactics (pizza meet-and-greets, school flyers, Chamber newsletter) to boost participation.
