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WINCAM appeals to residents and businesses for donations and volunteers as funding model shifts
Summary
WINCAM urged Winchester residents, local businesses and partners to support the station through donations, sponsorships or volunteering as the nonprofit moves operations to a new rented site to remain sustainable.
In its open letter to the Select Board, WINCAM said philanthropic support and local sponsorships are increasingly important as franchise-fee revenue declines and that charitable giving alone cannot fully offset the loss in funding.
“While this support has become increasingly important, charitable giving alone cannot fully offset the ongoing decline in franchise fee revenue,” the letter said. It asked the community to donate, sponsor programming, volunteer or share WINCAM’s work to help the station continue providing information, education and civic engagement programming.
The letter framed the request as part of a broader effort to modernize the funding model for community media and said WINCAM’s executive director, Dave Gauthier, has advocated at the statehouse for reform. No specific fundraising targets, town funding commitments or formal support steps from the Select Board are recorded in the transcript.
