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Recreation staff outline Chalk Fest results, software switch and expanded 4th Fest with drone show
Summary
Recreation staff reported Chalk Fest attendance (~700), program shifts toward impact‑based offerings, a planned software migration to Kaizen, and an expanded July 4th event with a 12–15 minute drone show, fireworks and headline performers.
Recreation managers told the board they are shifting from volume‑based programming to impact‑based programs and highlighted recent events and operational changes. Monica Roberts described a three‑year RSA (league partnership) strategy, Connect 2 front desk software, tennis court resurfacing to USTA standards, and an equipment replacement plan. "We're trying to get ahead of it" on equipment replacements, she said.
Allison Vickery summarized Chalk Fest attendance at about 700 people, youth vendor participation and partnerships with the Fort Bend Community Prevention Coalition. Staff estimated revenue per attendee at roughly $35 and said leadership will assess the event’s return on investment for future budget decisions.
Staff also reported a planned software migration: Kaizen will run alongside the current system starting in August and the department hopes to complete the cutover in December. For the city’s 4th Fest, staff described an expanded program tied to Missouri City’s 70th anniversary, including a confirmed 12–15 minute drone show followed by fireworks and headline acts (Quad City DJs and C+C Music Factory). Sponsors cited included Classic Chevrolet and GFL; Texas Children’s Healthcare Plan will provide a toddler zone. Staff asked board members to assist with outreach and promotion of upcoming events and the master plan public input process.
