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Riverside venue rolls out marketing push; council suggests website fixes
Summary
Riverside manager Britney Nelson showed event photos, brochures and marketing placements (including a South Dakota retailer guide and Sioux Falls wedding directory); councilors suggested adding floor plans, fixing online booking links and pursuing shuttle or hotel partnerships.
Britney Nelson presented a slideshow of marketing images and collateral for Riverside, describing recent event feedback and planned placements in a South Dakota retailer guide and the Sioux Falls wedding venue directory. She said follow-up survey messages are sent to event clients and that most feedback has been positive.
Nelson and councilors discussed website features (a "book online" button that currently produced no content), adding a floor plan or virtual tour for prospective clients, and the possibility of partnering with shuttle services or nearby hotels to ease travel for wedding parties. One council member recommended adding a clear floor-map and capacity information to set expectations for visiting clients.
Nelson said she will remove or fix the nonfunctional booking link, add links to social media where possible and consider a digital camera purchase in her budget to improve marketing assets. Council members encouraged exploration of shuttle partnerships and refinement of the online information to help sales.
