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Commission approves two new lottery games; vendors outline Q1 marketing and Millionaire for Life launch

Maine State Liquor and Lottery Commission · January 1, 2026
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Summary

Commissioners approved a $5 and a $30 new lottery ticket, and Scientific Games and Fuseideas presented promotion schedules and a Feb. 22 launch for a Millionaire for Life campaign.

Lottery Marketing Manager Calvin Rinck presented two new instant games — a $5 "HI or LO" and a $30 "$70 MILLION SUPREME" — and commissioners approved both without objection. Rinck also discussed Tri-State Megabucks 40th-anniversary support and other marketing plans.

Representatives from Scientific Games and Fuseideas summarized recent and planned promotions, including Jurassic Park and New England Patriots tie-ins, second-chance prize packages and analytics on entries. Fuseideas outlined advertising schedules and a multi-media launch for a Millionaire for Life campaign scheduled for Feb. 22, with TV, radio, digital and point-of-sale materials planned.

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