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Pine State Spirits reports strong social engagement and app growth to commission
Summary
Pine State Spirits presented marketing highlights, reporting 78.4K impressions and 3.5% engagement in December and 924 new app downloads; the vendor also detailed agency store resets and item changes.
Sheila Gibbons of Pine State Spirits reviewed winter marketing activity and app performance for December 2025. Pine State reported 78.4K social impressions, a 3.5% engagement rate and 924 new downloads of the Maine Spirits app in December, bringing total downloads to 165,964.
Gibbons also summarized agency store activity: four agency store resets in December, 122 new items added to resets and 82 discontinued items removed; staff reported 30 linear feet of shelving added across agency stores. The vendor presented top-performing social content and digital advertising highlights.
