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Visit Johns Creek outlines marketing, sponsorships and website gains
Summary
Visit Johns Creek's executive director described sponsorship activity, promotional items and reported web and social metrics since a November website relaunch, saying marketing emphasizes food and beverage and event-driven tourism.
Kathy Lady, executive director of Visit Johns Creek, told the ACE Committee Visit Johns Creek is a 501(c)(6) funded by the hotel/motel occupancy tax and supports city-sponsored and community events. She listed recent sponsorships including the International Festival, Diwali Market and Shakespeare in the Park and described promotional items distributed at events (brochures, color-changing cups, bag tags and collector cups).
Kathy said the new site launched in November and reported "more than 18,000 new visitors" and "more than 35,000 views" since that launch, plus a 191% boost in Facebook reach. She emphasized Visit Johns Creek's role in promoting restaurants and events to encourage longer stays and repeat visits.
