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Tourism office focuses on 'staycation' push, Heritage Day and a rebrand RFP
Summary
The regional tourism office said its summer campaign emphasizes local 'staycation' visitors, will host a VA250 mobile museum Heritage Day at Christiansburg Huckleberry Park, and closed a rebrand RFP July 19 with reviews beginning July 31.
Samantha (speaker 8) told the committee the tourism team is emphasizing a "close to home, far from ordinary" staycation campaign this summer to help businesses through a slower season. She said staff are increasing social-media profiles and conducting in-person business interviews to highlight local firms and personalize promotions.
Samantha also described an upcoming Heritage Day tied to the VA250 program and said the VA250 mobile museum will be in Downtown Christiansburg at Christiansburg Huckleberry Park; she said staff coordinated local press and are partnering on a 2.50 fun run. On branding, she said the rebrand RFP closed July 19 and review of submissions will begin July 31; she asked committee members to suggest businesses to highlight and provided a contact email: "They can just email me at samantha@gotomontva.com."
