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Town staff unveils electronic-first welcome packet and monthly business newsletter
Summary
Town staff presented a new electronic-first information packet for incoming businesses and plans to expand a monthly business newsletter sign-up via websites, occupancy applications and license renewals; printed packets will remain available on request.
Town staff opened the meeting by describing a new welcome package and expanded newsletter outreach for businesses. Staff said the new-business packet will be delivered primarily electronically to save time and money but that printed copies will be available in the office. "We have a monthly newsletter that goes out to businesses," staff said, adding it covers events, construction updates and resources from state and tourism partners.
The staff presentation outlined how businesses can opt in: a website sign-up, inclusion on occupancy applications and a link in the business-license renewal email. Committee members asked how the town would accommodate owners without internet access; staff said employees will assist applicants in person, create accounts for them if needed and provide printed materials or mailings when appropriate. Staff estimated about six newsletters have been sent so far and reported a "pretty decent click through rate," though specific metrics were not supplied. The town will provide a small supply of printed new-business packets at the office for walk-in pickup and will circulate the signup link to downtown partners for wider reach.
