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Board discusses communication plan and boosted community outreach ahead of potential bond
Summary
District staff reviewed communication modes (website, ParentSquare, newsletters, social media) and the board discussed outreach strategies—distributing printed newsletters, signage and attending community events—to reach non-parent residents and build public awareness.
Staff (S2) reviewed the district's communication plan and listed channels used for emergency alerts, announcements, and general information: website, ParentSquare, social media and mailed newsletters. S2 said the district is expanding social media but acknowledged difficulty reaching residents who do not have children in the district.
Board members suggested distributing printed newsletters at the post office and local businesses, placing boards where allowed, and increasing visible board participation at community events such as National Night Out or Derby Days. One member suggested a small, shareable financial document for events to answer common fiscal questions should a bond discussion proceed.
