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Applicant seeks digital marquee sign for Extreme Car Wash at 1720 East Main Street; staff flags residential-adjacency limits
Summary
An applicant representing Extreme Car Wash requested variances to replace a nonconforming pole sign with an LED digital message center at 1720 East Main Street; staff noted setback and height variances and said the city's permit review will enforce adjacent-residential limits and dimming requirements.
The commission heard a signed variance application for Extreme Car Wash at 1720 East Main Street to replace an existing nonconforming freestanding pole sign with a digital marquee of the same dimensions. Staff said the development review committee considered the request on Nov. 6 and recommended approval.
The applicant representative, David Howard, testified he is not changing the physical size of the sign and described the existing pole as "20 feet 3 inches." He said the new LED message center would be more energy efficient: "It pulls less than 5 amps," and the sign includes automatic dimming and programmable schedules to reduce nighttime brightness. Howard added the current sign sits approximately "3 feet 1 inch" from the property line, and the applicant seeks relief from the setback and a modest height variance to match the existing installation.
Steve told the commission that because the site is adjacent to residential properties, the city's sign ordinance limits certain sign characteristics and that the sign permit process will review brightness, message motion and hours of operation to ensure compliance. Staff emphasized that any digital sign must meet the city's requirements, including permitted movement and automatic dimming, as part of the permit review.
The application was presented and discussed; no final commission motion or vote on the variance is recorded in the transcript for this meeting.
