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Council approves consistency statement for proposed digital billboard at 1833 S. Madison
Summary
The council voted to approve a consistency statement so a special-use permit for a digital billboard at 1833 South Madison Street can move forward; staff said the site meets zoning and planning-board criteria and must meet DOT rules.
The Whiteville City Council approved a consistency statement tied to a special-use permit application that would allow a digital advertising billboard at 1833 South Madison Street. A city staff member told the council the site is about 0.67 acres in B‑3 (highway‑serving business) zoning and that billboards are treated as a special use in that district.
"It's at 1833 South Madison Street. The acreage is approximately 0.67 acres," the staff member said while introducing the public hearing. The staff member also said the planning board held an advisory hearing on June 2 and found the application met the standards listed in section 155.141 and that the use would not endanger public health or substantially injure adjoining property values. The staff member added that any permitted outdoor advertising must comply with local and state DOT regulations.
The council closed the public hearing after hearing no speakers for or against the application and then moved to consider the required consistency statement. A council member moved to approve the statement; the chair called for the vote, members replied "aye," and the motion carried. Staff noted an industry standard restriction that another digital billboard could not be placed within 500 feet of the proposed unit.
What happens next: approving the consistency statement is a required step for the special‑use permit decision; the planning staff and city regulations (including DOT compliance) will guide any final permit conditions.
