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Marketing committee considers paid social‑media geofencing to bring nearby visitors to Woodstock
Summary
The Woodstock Marketing Committee discussed testing paid geofenced ads on Facebook and Instagram to attract nearby visitors during slow periods, with staff recommending small pilot budgets and careful monitoring of comments and conversion metrics.
The Woodstock Marketing Committee on June 24 debated testing paid social‑media geofencing to draw more local and regional visitors during slow times. Jim, a committee member, proposed using targeted ads to reach nearby towns and highlight food, events and attractions: “like, some maybe some paid geofencing stuff on social media to attract, you know, more local, like, people from area towns that come close to Woodstock to visit and how that might look like.”
Marketing staff said the town previously used paid campaigns primarily to collect email addresses and urged testing small pilot budgets and tracking performance. “Meta ads are great because they go on both,” the marketing staff said, noting ad tools show impressions, page visits and cost‑per‑click. Committee members suggested test spends such as $30 for a short campaign or $5–$7 per day to measure response before committing larger funds.
The committee emphasized measurement and a clear call to action: ads should drive visitors to the website or a QR landing page, and staff warned the town does not currently have an integrated online ticketing or conversion system to confirm on‑site visits. Members also raised moderation concerns for comments on paid posts and recommended assigning someone to monitor and respond.
