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Council approves rezoning of 320 South Main Street to B‑1C with proffers

Harrisonburg City Council · August 12, 2025
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Summary

Council unanimously approved rezoning for 320 South Main Street (the Elm Office Complex) to B‑1C after a short public hearing. Staff recommended approval; applicants proffered no drive‑throughs, locational parking restrictions and a 100‑vehicle peak‑hour threshold to trigger a traffic impact analysis.

Harrisonburg City Council voted unanimously on Aug. 12 to rezone 320 South Main Street from B‑2 to B‑1C, accepting proffers submitted by the property owners. Staff had presented background on a long‑standing nonconforming parking situation at the Elm Office Complex and recommended approval with voluntary proffers.

Director Adam Fletcher said the applicants offered three proffers intended to protect downtown circulation and pedestrian orientation: a prohibition on drive‑through facilities, a prohibition on placing a parking lot between the building and South Main Street, and a traffic‑generation cap of 100 vehicle trips in either the AM or PM peak hour that would trigger a traffic impact analysis if exceeded. Applicant Marshall Price told council the building has historically produced about 10–12 cars at peak and supported staff’s recommended approach. After brief public Q&A to clarify whether removed parking spaces could be reinstated, council approved the rezoning with one motion and a roll call vote.