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Communications manager reports early social‑media gains, plans app refresh
Summary
Plain City's new communications manager said he has launched new social accounts, begun a multi-channel outreach strategy and plans an app refresh and a formal communications plan after three months on the job. He presented metrics showing rapid follower and engagement growth.
The village's communications manager, identified in the meeting transcript as Evans, told the council he began the role in late April after the position was approved in February and is focusing on raising awareness of village programs, supporting economic development and improving public outreach.
Evans said the office has launched new social accounts and now manages about 10–11 pages across platforms and that the team is prioritizing higher-quality content over volume. "We have over 3,200 people in that audience," Evans said of the village email list, noting the village has also seen "almost we're closing in on 1000 new followers on Facebook" and large reach numbers across platforms. He described a planned "app refresh" to make content native in the village's OCV app rather than linking users out to the website, and said he will continue to add visuals and tailored communications to both print and e-newsletters.
Why it matters: The presentation framed communications as a driver of resident engagement and economic development; Evans said analytics suggest rising interest from nearby areas and professional audiences on LinkedIn. The council and staff discussed tactical next steps including tagging strategies, a central calendar and collaborative posting to increase reach.
Evans said he is drafting a multi-page communications strategy to serve as a roadmap for consistent messaging and audience targeting during his first year on the job. He also described coordination with the police, parks and business groups for event promotion and business spotlights.
The council did not take action on the presentation; members asked follow-up questions about hashtags, collaborative posting on Instagram, and how to direct residents to village pages.
