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FlowFest vendor Mineral Hills Winery approved on condition of designated alcohol garden

Northampton Licensing Commission · July 29, 2026
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Summary

FlowFest organizer Chloe Tory told the commission she will clearly mark the event perimeter and perform ID checks; the commission approved Mineral Hills Winery's short-term license contingent on a designated, barricaded area for alcohol consumption.

Chloe Tory, the FlowFest organizer, told the commission she plans to barricade Main Street from Maple to Chestnut, post signs saying "no alcohol beyond this point," and station ID checkers with hand-stamps next to the two alcohol vendors. Tory said she was willing to adopt a plan B with a more clearly restricted beer/wine garden by the stages if that was required.

Commissioners worried that allowing alcohol to circulate through an open event area differed from past practices (when vendors served within a contained footprint). Commissioner Jennifer Ewers moved to approve the short-term liquor license for Goddard's Red Hen Farm LLC (doing business as Mineral Hills Winery) for FlowFest on Sept. 19, but with the condition that there be a designated space for alcoholic consumption; the motion carried with recorded affirmative votes.