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Commission debates 15% wall‑area cap for commercial facades; staff offers cap alternatives
Summary
Draft would permit up to 15% of each wall facade for signage in commercial districts and measure each facade separately; staff recommended options to cap an individual sign or impose an absolute square‑foot maximum to avoid oversized single signs on large buildings.
The planning staff proposed measuring wall signage by facade and allowing up to 15% of each facade to be used for signs in nonresidential districts, a change intended to standardize signage across zoning categories.
Staff (speaker 7) explained the 15% was calculated per facade: "That 15% is standing on its own for each facade." Commissioners raised concerns that on very large buildings—such as a hockey arena or a big-box grocery—15% could yield a visually large sign, and asked staff to consider capping an individual sign to a lower percentage or a square-foot maximum. Staff offered several options, including lowering the percentage, capping a single sign at a smaller percent of the facade, or adding an absolute square-foot limit.
