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Northampton Licensing Commission holds second lottery, awards all-alcohol license to 3 Publicans LLC (Proof and Content)

Northampton Licensing Commission · July 29, 2026
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Summary

The commission voted to hold a second lottery for an all-alcohol license previously revoked from NoHo Social LLC and awarded the available license to 3 Publicans LLC (doing business as Proof and Content). Commissioners also approved several short-term wine-and-malt licenses on the agenda.

The Northampton Licensing Commission held a second lottery during its meeting and awarded the remaining all-alcohol license — previously revoked from NoHo Social LLC — to 3 Publicans LLC, which identified the business name as Proof and Content.

Chair: "Then I move to hold a 2nd lottery today for the remaining license previously revoked by Know How Social." The motion carried and staff ran the draw; commissioners confirmed the result and announced the winning applicant. The transcript alternates between the names "NoHo Social LLC" and "Know How Social" when referring to the previously revoked license; the commission cited the same revoked license throughout the discussion. The record does not clearly show a separate written mover/second for this specific lottery motion beyond the chair's motion and subsequent roll call votes recorded as affirmative.