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Vernon County board approves new county brand logo after community feedback
Summary
After months of community outreach and two finalist designs, the board approved 'Option 1' with a minor color modification and passed a resolution to finalize and launch the Vernon County branding campaign.
The Vernon County Board of Supervisors approved a new county brand logo at its August meeting, endorsing a design staff said reflects community feedback emphasizing natural beauty, rolling hills and a welcoming tone.
Amy (presenter) opened the briefing on the branding campaign and explained the county partnered with UW–Madison Extension and Elevate Media Group to survey residents and produce visual options. The campaign team presented two finalists and displayed variations; the board then used electronic voting to select the preferred design. Amy said the preferred design "features our distinct landscape, those rolling hills that people talked a lot about" and emphasized fewer colors and improved legibility for small applications.
Supervisors provided mainly stylistic feedback—contrast, font size and sun color—and department heads and the Economic Development Committee had previously favored Option 1. The board voted to adopt a department‑recommended color variation for the chosen logo and passed Resolution 20‑25‑42 to finalize and launch the branding campaign internally and then publicly.
County staff said the brand will be rolled out with internal training for department heads, consistent fonts and palettes for marketing materials, and an updated website. The decision does not create a new spending authorization beyond previously approved department funds tied to the project; staff will return with implementation steps and production schedules.
The branding program was presented as a long‑range investment in economic development and tourism promotion; staff emphasized that the brand is intended to be a tool for consistent communications rather than a standalone spending item.
