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MEDC adopts refreshed brand and logo to emphasize innovation, growth and community
Summary
The McKinney Economic Development Corporation unanimously adopted a new visual identity and logo on Feb. 17, 2026 designed to emphasize innovation, growth and community; the marketing team plans phased rollout across materials and events.
The McKinney Economic Development Corporation voted unanimously Feb. 17 to adopt a refreshed brand and logo intended to reflect the city's emphasis on innovation, growth and community. The board approved agenda item 260120 after a marketing presentation and a motion to adopt the new design.
Luke Gajari, marketing and social media manager for the EDC, presented the system and said the work "is centered on innovation, growth, and business development" and that the updated identity includes a Texas silhouette, a reinforcing star and a two‑color palette designed for long‑term consistency. "This gives us a freshened identity and logo," Gajari said during his presentation. Board member Kowski moved to accept the new logo; a board member seconded and the motion passed unanimously.
The branding package includes a color palette described in the presentation (including a Texas red dirt tone, soft linen and gunmetal) and guidance for photography and typography. The marketing team said rollout opportunities will include billboards, social media, investor decks and event materials, with particular timing keyed to the upcoming Byron Nelson tournament and local events.
