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Smithville eyes Go North KC website and regional marketing as World Cup approaches
Summary
City staff and regional organizers described Go North KC, a regional marketing website and MOU for Northland communities, and asked Smithville to consider a voluntary $5,000 startup contribution; organizers said Clay and Platte counties will fund most costs and a $10,000 state grant was secured.
Smithville officials heard a presentation on a regional marketing effort tied to FIFA World Cup 2026 planning, aimed at directing offsite visitors to Northland communities. A presenter for the initiative said the project will include brand identity, data research, event scheduling, and municipal landing pages, and that Clay and Platte counties will fund the majority of the build while requesting voluntary city participation.
"We are rebranding as Go North KC, and this is intended to be a legacy project," said the presenter (speaker 12). Organizers reported 38 vendor proposals for the website, said they expect to launch the site before year-end, and noted a $10,000 state grant toward the effort. Staff asked the board whether Smithville would designate a point person and consider a $5,000 voluntary contribution for initial startup and marketing support.
