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Board presses GLS on rural recruitment; firm points to targeted outreach and Oregon Small Schools Association
Summary
Board members said Vernonia's rural location and housing may deter candidates; GLS said it would target candidates who prefer smaller districts, highlight Vernonia's strengths and advertise to rural networks including the Oregon Small Schools Association.
Board members raised concerns about recruiting to a rural district with limited housing and distance from larger cities. One member asked, "How do you feel like, your success rate is with rural schools?" and GLS responded that while housing and distance can be issues, the firm targets candidates who prefer smaller districts and will market Vernonia's stable finances, enrollment and facilities.
GLS said it would advertise with groups that reach rural candidates, naming the Oregon Small Schools Association as an example, and would use targeted outreach to identify leaders who have succeeded in similar communities. The board said these outreach strategies and the time commitment required from board members factored into its decision to hire an external search firm.
