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Parks staff used Placer AI to report 589 at Aug. 15 amphitheater concert
Summary
Parks staff said the city used Placer AI geofencing data to estimate 589 attendees at the Aug. 15 amphitheater concert and suggested the tool could support sponsorship and vendor recruitment for future events.
Ryan demonstrated Placer AI event analytics to the Park and Tree Board and reported that the tribute concert on Aug. 15 drew 589 people who stayed at least ten minutes in the geofenced amphitheater area, with an average dwell time around 79–80 minutes.
Ryan said the city expects to use those metrics to attract sponsors and vendors and that the tool retains location-level data for up to three years for trend analysis; a board member suggested applying the same measurement to the upcoming Outlaw Music Festival and other events.
