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Hillcrest census at 48; committee backs new marketing plan to reach goal of 60
Summary
Hillcrest Administrator Kevin Powell reported a census of 48 and presented a new marketing plan aimed at increasing skilled admissions to a goal of 60, including improved Google visibility and strengthened referral relationships.
Administrator Kevin Powell told the committee that Hillcrest’s current census is 48 and said the facility’s goal is a census of 60. He presented a marketing plan meant to improve Google visibility and referral-source relationships to increase skilled admissions.
Committee members reviewed the gains and goals sheet and discussed how the marketing plan and referral development would be used to drive admissions and improve occupancy rates.
