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Council opens RFP for DRI branding after public criticism of previous contractor
Summary
The council authorized an RFP for a logo and branding consultant to support DRI marketing work. Public commenters who criticized the previous marketing contract urged more transparent advisory selection and a community contest for the new logo.
Councilman Douglas moved and the council approved a request for proposals to secure a logo and branding consultant to support DRI‑funded marketing and branding work. The resolution (J10) advanced the procurement process following public dissatisfaction with the prior contractor.
Several members of the public had urged more transparency in the advisory‑committee selection that guided the earlier contract and encouraged the city to consider a community contest for logo and slogan design led by local artists and students. Resident Chloe Wareham Gordon asked that the next RFP explicitly consider a public design contest and stronger measurable goals for any new contractor. City staff said the RFP will proceed and that council and staff will continue outreach and vendor vetting as part of the DRI program.
