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District to replace Constant Contact with ParentSquare for family communications this summer

Hermosa Beach City School District Board of Education · March 12, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Communications director Eileen Levin told the board the district will move to ParentSquare in summer 2026 to enable multichannel alerts, two‑way messaging and nightly PowerSchool syncing; rollout will include staff training and family activation.

District communications director Eileen Levin outlined the planned switch from Constant Contact to ParentSquare, citing the need for multi‑channel delivery, translation and PowerSchool integration. “ParentSquare is a unified communication, platform that is designed specifically for TK and K, districts,” Levin said, noting features such as nightly contact syncs from PowerSchool, two‑way messaging and role‑based emergency messaging.

Levin described a staged rollout: configure PowerSchool integration in spring, train principals and key staff in early summer, and activate family accounts later in the summer with testing before going live. Board members asked about template support, whether neighboring districts use ParentSquare, and how graphics and newsletters will be handled; Levin said ParentSquare prioritizes messaging and engagement metrics over advanced graphic layouts and that training and vendor resources are part of the implementation plan.