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City staff outline outreach plan: newsletter 'Owl', QR codes, SurveyMonkey for fee and ops-center conversation
Summary
Communications staff proposed a multilayered outreach plan including a short online survey, utility-bill questions, the city 'owl' newsletter to every household, boosted video content, and QR codes to direct residents to detailed materials explaining the operations center and parks funding choices.
West Linn communications staff told council they plan to use multiple channels to explain the operations-center and parks-fee choices, combining short digital surveys with the printed city newsletter and targeted social posts.
Doug, a communications lead, said the city should "tell the story" of land acquisition, value engineering and what the city will deliver for the money. Danielle highlighted the city newsletter (the "owl"), which she said reaches every household and provides space to convey the history and rationale. "We have some extra space, some extra pages scheduled for that owl edition so that we have some wiggle room in case you know, these are big topics," Danielle said, and proposed using QR codes in the print newsletter so readers can access more detailed online materials.
Staff also recommended short, informal SurveyMonkey questions on the city website and social platforms to gauge sentiment cheaply before deciding whether to fund a statistically valid poll. Councilors generally supported the multilayered approach and asked staff to draft sample language and timing to accompany the February packet materials.
