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Brentwood approves $60,000 pilot for downtown winter market with tree‑lighting integration
Summary
Council approved a $60,000 pilot to host a two‑day winter market Dec. 5–6 in downtown Brentwood, including vendor marketplace, themed facades, family activities and integration with existing tree‑lighting and 'Deck the Park' events; staff will measure foot traffic and vendor participation and reuse event infrastructure in future years.
Staff recommended, and council approved, a two‑day pilot winter market in downtown Brentwood with a proposed $60,000 budget to cover vendor marketplace, lighting and facades, marketing, and staffing. Recreation Manager Tian Yuan described the facades as city‑owned assets that could be reused in future years to reduce recurring costs.
Council and the public emphasized starting conservatively as a pilot year and building the event over multiple years. Council asked staff to measure success by tracking foot traffic (Placer/Plaster AI), vendor participation and downtown business impacts and to coordinate with existing holiday events to avoid duplication. Council also approved integrating the tree‑lighting and 'Deck the Park' into the market footprint.
