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Visit McKinney highlights: PPA Texas Open drew about 12,500 in person and staff eyes summer of soccer
Summary
Executive Director Erin Warner reported the PPA Texas Open (professional pickleball) had about 12,500 in‑person attendees and strong streaming minutes; the organization is launching a summer of soccer branding tied to World Cup viewings and will host the International Girls Cup with roughly 150 teams.
Executive Director Erin Warner summarized recent event activity and the organization’s sports‑driven promotion plans. “We had a strong in person attendance, around 12,500 people attending the event,” Warner said about the PPA Texas Open and noted digital viewership metrics provided by event partners. She said staff are preparing a “summer of soccer” campaign tied to World Cup programming and that Tufts will serve as a local viewing hub.
Warner also previewed the International Girls Cup, with about 150 teams in town and at least 10 international teams, and said Visit McKinney will continue to prioritize trade shows and sports marketing this spring and summer. The board discussed hotelier outreach and coordination; Warner noted a hotelier meeting later that day with roughly 35 RSVPs to align lodging partners around upcoming events.
