Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Program Details topic
No spam. Unsubscribe anytime.
Airport lays out incentive levels, eligibility and marketing rules for new routes
Summary
Airport staff described the incentive tiers (examples: $50K for twice-weekly routes up to $300K for higher frequency), eligibility (first-come, first-served per market) and reimbursement procedures for the proposed air-service program.
Airport director Ken Farley and staff walked the board through how the program would operate: tiers based on frequency, marketing reimbursements with pre-approved media plans, and a two-year eligibility window in which year two depends on meeting year-one performance metrics.
Farley said the program would be "marketing only" and not propose front-end fee waivers. He described a sample structure: a twice-weekly route could be eligible for $50,000 in year one (and $25,000 in year two) while a twice-daily route could be eligible for $200,000 in year one and $100,000 in year two. Staff emphasized that seasonal routes are eligible only in the first year and that airlines must run marketing at least three months to qualify for reimbursements.
