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Events, marketing and sustainability committees report on activity and planning
Summary
Committee reports noted six JHTTB‑funded events in March with $330,000 in funding and roughly 16,000 attendees; marketing RFPs are due next week with awards in mid‑May; sustainability committee highlighted May 6 workforce training and SDMP implementation work.
Committee chairs gave brief reports on recent activity and upcoming work.
Events Committee reported six JHTTB‑funded events in March with $330,000 in funding and an estimated 16,000 attendees. Early figures for January event recaps show 5,877 attendees, 428 room nights and $187,000 in lodging revenue. The Events Committee completed fall and signature event funding allocations for FY27 and will open spring event funding applications in May.
The Marketing Committee reported that Agency of Record and public relations agency proposals are due next Wednesday with an award planned for May 15; the committee is developing a summer campaign targeted for mid‑May/early‑June launch and coordinating Grand Teton National Park construction communications through a landing page on VisitJacksonHole.com.
The Sustainability Committee said a workforce training release is scheduled for May 6 at the Welcome JH event, noted participation in a recent engagement conference with 100 DMOs, and said the Destination Stewardship Council has been discussing SDMP implementation and business sustainability certification with next month's focus on climate impacts and resilience.
