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Visitor Services reviews winter reporting and flags new metrics; open to AI testing
Summary
Justin Walters presented Visitor Services data for Dec. 1, 2025–Mar. 10, 2026 and told the board staff are open to using AI to analyze calls and chats. Walters also said a new internal metric — 'mimosas served' — was used, making year‑over‑year airport comparisons irrelevant.
Justin Walters presented Visitor Services data covering Dec. 1, 2025–Mar. 10, 2026 and answered board questions about analytics and year‑over‑year comparisons.
When asked about using AI to analyze calls and chats, Walters said current reporting uses non‑AI data points but that "they’re open to new ideas." He also told the board that a year‑over‑year airport comparison would not be relevant because a new method — described in the transcript as using "mimosas served" — was introduced for the first time to compute the figure.
The transcript does not include detailed numerical breakdowns of visitor contacts or airport counts beyond the note that the reporting method changed. Staff indicated they will continue refining metrics and consider analytic tools to improve visitor services reporting.
