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Resort Reservations says central and South America market favors value packages in air‑credit program
Summary
Shannon Schiner of Jackson Hole Resort Reservations updated the board on the JHRR air‑credit incentive program and said the central and South America market 'loves a value package promotion.' Board members discussed Mexico trends and booking completion barriers.
Shannon Schiner of Jackson Hole Resort Reservations presented an update on the Jackson Hole Resort Reservations (JHRR) air‑credit incentive program funded by the Travel & Tourism Board.
When asked if the destination should expect continued interest from Mexico, Schiner said the international business shows particular strength from Central and South American markets. "the central and south america market loves a value package promotion," according to the meeting record. Board members probed booking behavior; Mr. Pope asked about barriers for the roughly 40% of users who start but do not complete a booking, and Schiner said some prospective bookers find better value elsewhere or do not need all three components of the package.
The update did not include dollar amounts for the incentive program in the transcript; the board asked staff to continue monitoring international channel performance and report back at future meetings.
