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Mural and downtown video highlighted as tourism and marketing tools
Summary
EDA staff presented a promotional video and discussed using a mural, a QR-code landing page and gamified content to draw visitors; muralist Taylor Shaw described community input, weather challenges and the mural’s role as a local attraction.
City staff and the EDA showcased a video documenting last year’s downtown mural and discussed how to leverage that public art in a broader marketing plan to draw visitors to Lindstrom.
Taylor Shaw, introduced by staff as the muralist, described the collaborative process and practical challenges of the installation, including weather delays, and argued the piece helps the community see itself reflected in public art. Shaw said, “To me, murals, yeah, it's like a digital currency ... it's an advertisement for the town, but it also symbolizes the local culture.”
Staff proposed placing a QR-code plate beside the mural that would link to a landing page with an embedded short video, a gamified quiz (a five-hidden-sausage hunt) and event information. Commissioners discussed tradeoffs between simple tracking (counting clicks) and paid services that can capture demographic information, and emphasized starting with low-cost tools in year one.
The EDA suggested staff combine mural promotion with larger-season marketing for Karl Oscar Days and other events so the city’s investments are cross-promoted to increase visitor dwell time and spending downtown.
