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Consultants outline next steps: survey, committee review and staged rollout
Summary
2 Ton said it will compile meeting input, run a survey, deliver options to the committee and recommended a staged 12–24 month rollout for any new logo to manage costs and legibility across uses.
2 Ton told attendees the team's next steps are to combine the visioning input, meeting notes and survey results into several design options for the committee to review. The presenter noted practical production considerations for logos—vector files, one‑color reproductions and embroidery—and recommended a staged rollout: "You literally would put a 12, 18, 24 month long plan in place to roll out a logo," the presenter said.
The consultant said that small tweaks to the seal or a family of marks could be implemented gradually so that physical assets (signage, vehicle markings) are replaced as they wear rather than all at once, keeping budgetary impact manageable. The team also said it would provide brand guidelines to help staff use the new assets consistently across departments.
