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Town of Lantana selects 2 Ton to lead rebrand
Summary
Vanessa Holloway announced that the town selected Delray/West Palm Beach firm 2 Ton to lead a rebranding process after a committee review; the consultant will deliver brand guidelines, logo families and a public survey for further input.
Vanessa Holloway, contracts and grants administrator for the town's public services department, told residents the town council backed a rebranding committee that solicited proposals from three firms and selected 2 Ton as the consultant to lead the effort. "After careful consideration, we decided that 2 Ton would be the perfect fit to help us bring our vision to life," Holloway said.
The consultant will work with a committee of town staff—library staff, clerks, development services representatives, police command and finance staff—to gather historical materials, present design options and recommend brand guidelines. Holloway said the committee and consultants have already met and will move forward with research, public engagement and a survey to collect broader resident input.
