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City PIO details website accessibility push and social-media gains
Summary
The city's public information officer reviewed progress on ADA/WCAG website compliance, combined notification tools, and platform metrics showing growing reach—Facebook topped 10,000 followers and an Instagram notice exceeded 39,000 views.
Laura Williams, the city's communications and marketing specialist, told the City Council she oversees media contact and public distribution channels and has focused this year on cleaning up the city's website and preparing for web accessibility requirements.
"I'm Laura Williams, the, communication marketing specialist," Williams said when she introduced the PIO report. She told council the city is preparing for WCAG-related ADA compliance that takes full effect for communities under 50,000 in April 2027 and that the city will work to meet those standards ahead of the deadline.
Williams described the city's three notification streams (alerts, news releases, news/highlights) and plans to consolidate them into a single 'news and highlights' reel on the website. She said the city newsletter has about 6,200 subscribers and recommended residents sign up for direct notices.
On social media, Williams presented platform-by-platform metrics: YouTube (about 180 followers), Nextdoor (≈500 impressions per agency post), X (formerly Twitter) and the Meta suite (Facebook/Instagram). She noted Instagram growth and highlighted an Instagram post about the Eagle Road arch replacement that exceeded 39,000 views, and a menorah Facebook post that had grown beyond 50,000 views within 24 hours.
Council members asked whether those reach figures were paid promotions; Williams said the cited spikes were organic. Members thanked Williams and asked for more periodic updates in 2026.
