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Extension staff appear on Local 5 WFRV to promote dairy programs to 45,000 viewers
Summary
Aerica Bjurstrom said she participated in a Local 5 WFRV television interview to promote the VITAL program and 'Milk Quality from the Udder World,' reporting an estimated Green Bay market reach of 45,000 viewers and 9,200 monthly webpage views.
Extension staff reported using television to expand outreach about upcoming dairy programs. Aerica Bjurstrom said she participated in a live interview on Local 5 WFRV that aired multiple times and reached an estimated 45,000 viewers in the Green Bay market per episode; related webpage content generated about 9,200 monthly views.
Bjurstrom said the segment discussed the VITAL program and 'Milk Quality from the Udder World,' with the goal of increasing awareness and encouraging dairy producers to participate in Extension offerings that address milk quality, herd health, and farm sustainability.
