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Via reports rising ridership, higher fare revenue and 54% local hiring in Benton Harbor

Benton Harbor Transit Commission · July 29, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

Via told the commission unique riders rose 23.5% (361 → 446) and average daily on‑demand rides rose 66% (158 → 262.17); the vendor also said 54% of current staff live in Benton Harbor after the contractor's hiring process.

A Via representative told the Benton Harbor Transit Commission that ridership and fare revenue are trending up since Via began operations. "As of the week of July 6 ... we had 446," the representative said, citing a rise from 361 active riders the week Via began (week of March 23), and described a 23.5% increase in unique riders and a 66% jump in average daily on‑demand rides (from 158 to 262.17).

The representative also reported a gain in local hiring, saying that before Via only 38% of staff lived in the city proper and that the current number is 54% of staff living in Benton Harbor. Commissioners praised the upward trends and asked for packet formats and additional monthly metrics to continue monitoring performance.