Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Advertising topic
No spam. Unsubscribe anytime.
Board to advertise superintendent vacancy nationwide; AASA and EdWeek recommended
Summary
NCSBA representative told the board the search will be advertised nationally; paid placements on the American Association of School Administrators and Education Week platforms were recommended and tentatively approved (AASA 60 days, EdWeek 30 days).
Sam Thorpe told the board the superintendent vacancy would be posted widely and that many candidates find openings on national platforms.
"We advertise it very widely. It is advertised nationwide," Thorpe said, and he highlighted the American Association of School Administrators (AASA) as a key paid venue where most applicants report finding postings. He noted Education Week's Top School Jobs as another commonly used paid placement and recommended the board consider paid advertising at its discretion. The board indicated an initial plan to use AASA for 60 days and EdWeek Top School Jobs for 30 days.
Thorpe said free advertising channels will be used first and that if the board wants additional paid reach he can coordinate extensions for specific platforms and consult the board on any extra expenditures.
