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Huron Chamber reports membership growth, strong hotel nights and $177,000 marketing spend
Summary
Brianna Johnson of the Huron Chamber & Visitors Bureau reported 429 members, stronger hotel-night totals (10,000 more stays than 2024 overall; 316 rooms ahead through May 2026), $177,000 in marketing spend, and changes to grant support that will reduce available marketing dollars in 2027.
Brianna Johnson, director of the Huron Chamber & Visitors Bureau, delivered the semiannual update to the commission with multiple tourism and marketing metrics.
Johnson said the chamber has 429 members and highlighted event support, ribbon-cuttings and partnerships that bring visitors to Huron. "We've spent over $177,000 on marketing our community," she said, and noted an annual $30,000 marketing grant that the chamber has received for several years will end this year, reducing marketing dollars for 2027. Johnson also reported hotel-stay gains: she said Huron saw more than 10,000 more hotel stays than in 2024 when summed month-by-month for the year, and that through May 2026 the community was ahead by 316 hotel rooms compared with 2025.
Johnson described partnerships (Splash Central marketing with Parks & Rec, a new vendor for digital advertising, and downtown Roundhouse District branding) and upcoming events including the South Dakota Senior Games (Aug. 6–9) and the rescheduled Roundhouse District unveiling on Sept. 26. She asked for volunteers for senior-games events and thanked local businesses for supporting visitors.
Commissioners thanked Johnson and discussed continued collaboration on event promotion and downtown branding. The update was informational; no action was required.
