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District unveils 2025 bond communications plan: website hub, monthly bulletin and school banners with QR codes
Summary
Communications staff presented a multi-channel outreach plan for the 2025 bond: a dedicated bond website, a monthly 'bond bulletin' sent to a ParentSquare/community list (about 1,000 signups), banners at schools with QR codes, and partnerships with city and local media to reach non-parents.
Andrew Kilstrom, communications director, presented the district's planned outreach for the 2025 bond program. He said the communications plan centers on a dedicated bond website and a bond ParentSquare/community group that currently has about 1,000 community subscribers; the district will publish a monthly 'bond bulletin' with links to school-level project pages and will use banners with QR codes at every school to direct passersby to project details.
Kilstrom described layered access points for differing levels of community interest — from deep-dive quarterly reports to short social-media highlights — and said staff will partner with both cities and local outlets (Carpenter Media/Boones Ferry Messenger/the Tidings) to reach non-parent audiences. Committee members recommended clearer signup paths for non-parents and adding clarifying language on graphs that show total funding vs. estimated-at-completion figures; staff noted the bond website is live and will be updated as quarterly reports and photos become available.
