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District outlines outreach efforts; board discusses community video and literacy events
Summary
Communications staff recapped a community literacy night and other outreach activities, and presented options to participate in a city-run promotional video (vendor estimate in the mid-range around $7,000 for filmed production and three-year hosting). Trustees discussed potential uses and longevity of the video.
Communications staff updated the board on recent outreach and community engagement, including a literacy night held outside school facilities that engaged Sierra Native Alliance, Placer Area Reading Council and more than 20 families. Staff said partners provided books and programming and that the event distributed books so each attending child left with a book.
The district also reported continuing efforts to tie school outreach to community events and partners, including a planned community health and resource fair tied to a family fiesta at one school campus. Staff said these joint events aim to increase participation by meeting families where they are.
Board members also discussed the city's planned promotional video project and options for district participation. Communications staff presented vendor options and an approximate cost estimate for production in the mid-range (vendor recommended 30-second or two 1-minute videos to maximize engagement); staff said a filmed production option would run roughly in the $7,000 range and include hosting on the city's site for three years and transfer of rights to the district thereafter. Trustees asked how long a produced video would remain useful and whether the district could produce its own content internally as a lower-cost option; staff recommended a 3- to 5-year useful life for an externally produced video and noted it could be permissible to use one-time discretionary funds for production.
The communications update closed with logistics for upcoming outreach events and an agreement to keep community-outreach as a monthly board agenda item for timely coordination.
