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Board discusses marketing, new activities and showcasing programs to retain students
Summary
The board discussed advertising through Lakeland News and promoting recent and returning extracurriculars — soccer, wrestling, golf, Esports and archery — and asked staff to research advertising costs and outreach options to retain and attract students.
Board members asked how the district could promote Laporte School and its programs to retain and attract students. The board suggested using local outlets such as Lakeland News to feature events like the Elementary Spring Marketplace (with proceeds to The Door Coffeehouse) and asked administration to look into advertising pricing.
Lee Pederson, a staff member for ISD #306, listed recently added or returning student activities — soccer, wrestling, golf, Esports and archery — and emphasized promoting them so families know about current offerings. Chair Jacqueline Meyer also asked that non‑athletic activities such as History Day, Speech, NHS, STAR Collab, Student Council and a Creative Careers class be highlighted as part of recruitment efforts.
