Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Branding Logo topic
No spam. Unsubscribe anytime.
Commission narrows logo options for Willamette Art Corridor; members favor river motif and paintbrush mark
Summary
Members reviewed four logo concepts and favored designs that reference the river and a paintbrush motif; commissioners recommended adjustments to color and font size for roadside legibility on Highway 43 and asked staff to finalize a brand kit.
Commissioners reviewed four logo and branding concepts for the Willamette Art Corridor and provided design feedback to the project team. Commissioners preferred options that evoked the river and suggested replacing a dot on the “t” with a paintbrush and testing a deeper burnt-orange color for stronger roadside contrast.
Suzanne Wells and other members noted legibility concerns for signage that will be viewed from Highway 43 and recommended increasing type size for the corridor name and testing color contrast. Julie Atkinson said she would compile final notes and circulate them to the corridor team for inclusion in a brand kit to ensure consistent application across banners, QR-enabled signs and printed materials.
The commission asked staff to circulate the comps by email and to produce final files that avoid embedding dates so larger signs remain reusable year to year. Once finalized, the brand kit will be used on event signage, donor recognition materials and the corridor website.
