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BJCTA rolls out Mass On Demand in Homewood; officials tout $1.50 base fare and community outreach
Summary
Tavares Foster of the Birmingham-Jefferson County Transit Authority briefed council on the new Mass On Demand microtransit zone in Homewood (three vehicles onsite, service hours weekdays and Saturdays). He reported nearly 300 rides since July 1 and promoted the MaxConnect app and community partnership efforts.
Tavares Foster, representing the Birmingham-Jefferson County Transit Authority (BJCTA), presented the newly launched Mass On Demand microtransit pilot for Homewood. Foster said service began July 1, operates with three vehicles in the Homewood zone, and runs weekdays from 5 a.m. to 9 p.m. (and Saturdays from 7 a.m. to 8 p.m.). He reported the pilot had nearly 300 rides in its first three weeks and emphasized outreach at the library, senior center events, and promo codes to encourage first-time use.
"So for a dollar 50¢, you can go in," Foster said when describing the fare structure; he added that additional riders can pay 75¢ each. Foster encouraged council to publicize two free Homewood rides available via promo codes and said BJCTA and partners will continue app improvements and community engagement to grow ridership.
