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Trainer tells trustees to anchor public messaging in academics and use a consistent escalation rule
Summary
Nicole Bentley recommended trustees anchor messaging to student outcomes, coordinate consistently with the superintendent, and use a 'rule of three' before escalating community concerns to staff to reduce hearsay-driven responses.
Nicole Bentley advised trustees to ground public communications in academics and to avoid individually amplifying social media posts or anecdotal claims. Her recommended practice — a 'rule of three' — asks trustees to verify an issue across multiple independent sources before contacting staff so the district does not react to isolated or potentially misleading claims.
She also suggested trustees support district messaging rather than retyping or changing messages the superintendent issues and recommended short, consistent updates (for example a Friday three‑bullet summary during closures) so trustees who speak in public have a shared, accurate narrative to communicate.
