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Carlton board approves $13,000 messaging contract to support consolidation transparency
Summary
Carlton approved a revised Promoting Me contract capped at $13,000 to produce SEO, FAQs and social media content ahead of a May 12 consolidation vote; Wrenshall earlier declined the original $15,000 proposal amid cost concerns. The site launch is due May 10.
The Carlton School Board approved a revised communications contract with Promoting Me not to exceed $13,000, intended to provide factual FAQs, search-engine optimization and consistent social media messaging ahead of the May 12 consolidation vote with Wrenshall.
Promoting Me's original $15,000 proposal included video storytelling, social media management and technical updates for raptorsUnited.org; Carlton members reduced the scope to remove video work and framed the $13,000 agreement as a "gift" to the Wrenshall district to provide transparency without requiring repayment. The vendor presentation was recorded as presented by Shelly Peterson. Ryan Leonzal moved to approve the updated contract, Sam Ojibway seconded, and the board recorded a 5-0 vote in favor. The contract's deliverable timeline includes a website and social media launch by May 10, 2026 ahead of the consolidation vote on May 12.
