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Rolling Meadows will align Earth Day outreach with regional 'Feed the Loop' campaign

Rolling Meadows Environmental Committee · January 8, 2026
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Summary

The committee agreed to support the SWALCO 'Feed the Loop' campaign for Earth Day on April 22, 2026, following the 2026 theme 'Planet VS Plastic' rather than staging a standalone midweek event.

The committee agreed to align local Earth Day outreach with SWALCO's 'Feed the Loop' marketing campaign for April 22, 2026. P/MA Robert Savage said the 2026 theme is "Planet VS Plastic" and recommended amplifying the regional effort because running a standalone midweek event might not be practical.

Members unanimously supported coordinating with the regional campaign and exploring how local activities — such as park plastic clean-ups and seed giveaways — could dovetail with the broader messaging. Staff were directed to follow up with SWALCO and report back on specific collaboration options.

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